Emotional Reasons For Reluctance To Buy Electric Vehicles.
Understanding and identifying barriers to electric vehicle adoption through thematic analysis.
• Intangible factors of adoptions were found which has cultural importance amongst consumers.
• Thematic network of factors shows the interdependency amongst factors forming collective barriers.
• Qualitative analysis shows clearer understanding of the barriers and provides contextual data to understand the barriers.
• Qualitative analysis of eWOM is used, as it does not restrict consumers to few options like surveys.
(Transportation Research Interdisciplinary Perspectives journal) >