The demand for clothes will escalate and have an even greater impact on the environment.
'One kilo of cotton can require as much as 20,000 litres of water to grow, often in countries where water is in short supply. Domestically produced Swedish wood fibre is not irrigated and pesticides are strictly controlled, and it opens up the possibility of a ‘cradle-to-cradle’ process. That means mapping the product from first beginnings to final recycling to guarantee 100 per cent sustainability.' >